I don't usually talk about social media, but ...

Cuppa: A hand-poured cup of the best ideas about writing I've tasted lately

Hey, y’all—

When it comes to writing, I don’t usually talk about social media—or marketing or public relations or publicity or promotion or advertising or anything beyond actual writing and storytelling.

It’s not that I know nothing at all about them. In an earlier life, I was part of a marketing team that won state and national advertising awards. Book …